Purple Panchi is a made to order premium ethnic wear label that celebrates the crafts, colours & quirks of India. 

We stand for creating an ethical fashion brand, one that pays a fair price to all the artisans involved & is cognizant of the resources it consumes. 

Purple Panchi was started with one woman’s idea and her determination to keep at it, at all costs.  Malvika Gupa ran operations from her car, as she drove around the bylanes of Delhi to source from the best artisans for what she had in mind.